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- Place products at the height of the target consumer (impulse buys up high (for men), cookies down low for children)
- Allow for transition space between entrance and showcase items (decompression zone)
- Place the most common purchases further into the store or in opposite locations to one another to draw consumers past other products
- Avoid narrow walkways among women’s products
- Adjust atmosphere to target consumer (i.e. slightly louder music, darker colors for men)
- salespersons should guide and recommend rather than tell
- place salespersons among/next to consumers rather than across a counter